Make Shoppers Choose You
Fore is here to make shoppers choose you and make consumers want you
We bring human insight to the art and science of packaging, shopper and design research
In a world where metrics drown out meaning, we give you back the clarity to think, to see, to act with Foresight
Foreward
Foresight
Forensic
Forethought
Foreward Foresight Forensic Forethought
Who we are
“Our job is to narrow the choice for the customer, not widen it. We need to be the editor.”
FMCG brands expect guidance as well as data
Automated reports and benchmark comparisons just don’t offer the context and guidance needed for real-world decisions. Metrics alone should never silence real insight
Grant Montague and William Reeve, with extensive experience in consulting and client partnership at PRS InVivo and Behaviorally, had seen how much value could be unlocked when insight was delivered with practical, actionable context. They imagined a consultancy that would combine human intelligence, deep shopper expertise and clever, AI-powered tools to help brands make decisions grounded in insight
They were joined by Adrian Sanger, a proven leader with expertise in solution development and scale-ups, who supports Fore in turning insight into practical solutions for clients
With experience across 18 of the top 20 global FMCG brands, the Fore team combines credibility with a fresh perspective on actionable insight. They help FMCG companies understand their customers and make confident decisions, blending expertise, technology and human judgment
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Adrian Sanger
Co-Founder
I’ve always been curious about why people do what they do
With more than 25 years in consumer and shopper insight, I’ve spent my career exploring behaviour and decision making
I’m a Board member at the MRS, a regular speaker and author and I work with FMCG and retail businesses to close the gap between what people say and what they do
My focus is on clarity and quality. Sharper questions. Better answers. Research that gives clients the confidence to act
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Grant Montague
Co-Founder
I’m fascinated by what makes people choose one brand over another.
With more than 30 years in consumer insight and brand consultancy, I’ve partnered with leading clients to futureproof their brands and launch new products with real impact. My career began at Martin Hamblin Research and includes leadership roles at GfK, MSTS, Brand Driver, PRS (inVivo) and Behaviorally.
I believe in collaboration, curiosity and keeping things fun.
Outside work, I travel whenever I can and spend weekends on the pitch coaching an under-18 football team.
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William Reeve
Co-Founder
I’ve always been intrigued by the psychology behind why people choose one product over another.
For more than 25 years, I’ve advised some of the world’s biggest brands, helping them understand shoppers and the choices they make. I began my career at Research International in the early 2000s, then spent two decades with Synovate, Ipsos, PRS (inVivo) and Behaviorally, developing a deep expertise in shopper and packaging insight.
I enjoy working with clients to inspire and challenge, exploring both the what and the why to shape brand vision. I value data but never hide behind it, focusing on clear, practical consultancy
What we do
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ForeSee maps the shopper and consumer landscape, uncovering pain points, unmet needs, and growth opportunities.
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ForeCheck screens, tests, and guides early-stage designs using AI and consumer testing, so you make smarter decisions from day one
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ForeFront draws on three core capabilities:
ForePack: End-to-end pack design, including SRP
ForePlan: Testing shelf layout to maximise impact and visibility.
ForePOS: Point-of-sale testing to validate design
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ForeLife defines the role your visual assets play in building consumer loyalty, revealing how brands influence daily routines
How we think
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Somewhere along the way, our industry fell a little too in love with automation. Dashboards. Platforms. Auto-generated reports. All promising speed and efficiency. Read more
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Landing a sale is just the first battle. To win, you must conquer two different moments of truth. We often only test one. That’s where the best opportunities get missed. Read more
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Somewhere along the way, our industry fell a little too in love with automation. Dashboards. Platforms. Auto-generated reports. All promising speed and efficiency. Read more
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Somewhere along the way, our industry fell a little too in love with automation. Dashboards. Platforms. Auto-generated reports. All promising speed and efficiency. Read more
“It's pointless to use a store as a glorified warehouse full of stuff when stock can be seen and sold online”
Mary Portas
Contact us
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“People like to smell and see their food before they buy it. They want the social interaction of going to a store.”